Apple-owned banner ad creatives which have been optimised to cater to the user experience in Apple News. Banners can serve either in-article or in-feed content, and include a variety of sizes across iPhone, tablet and Macs. We recommend running Apple News banners when looking to advertise on the platform as these have a great serve compatibility and are likely to produce higher levels of engagement than regular IAB banners.

• Please supply a clickthrough URL for your creatives. For BBC titles, links must not contain any mention of the BBC or brand title.
  
• We recommend that each asset includes a high-quality product or lifestyle image, tagline, clear call to action and your brand logo.

Format

Interstitial (iPad/Mac)

Interstitial (iPhone)

Dimensions

1536 x 2040 px

1242 x 2208 px

Safezone

1536 x 2048 px

1242 x 1778 px

Max file size

500kb

500kb

Accepted file types

JPEG, PNG

JPEG, PNG

• Please supply a clickthrough URL for your creatives. For BBC titles, links must not contain any mention of the BBC or brand title.
  
• We recommend that each asset includes a high-quality product or lifestyle image, tagline, clear call to action and your brand logo.

High-impact ads that serve in between our publisher articles when a user is swiping from one to another in the Apple News app. These banners are designed to occupy a large proportion of the screen view, either on iPhone, tablet or Mac PC.

An Apple News-compatible version of our social display offering which serves a carousel of up to 12 images in-article or in-feed, with a short caption and a call-to-action button. These ads work well for clients looking to showcase a selection of focused brand imagery and/or an event to users in a format that mimics traditional social media advertising. Please note, this product is not compatible with Mac/desktop PC devices.

• Please supply a clickthrough URL for your creatives. For BBC titles, links must not contain any mention of the BBC or brand title.
  
• We recommend that each asset includes a high-quality product or lifestyle image, tagline, clear call to action and your brand logo.

An Apple News-compatible version of our shoppable card offering which serves a carousel of up to 12 products in-article or in-feed, featuring high-res imagery with an accompanying product name and optional price information as well as a call-to-action button with unique click-through links to each external product purchase page. These ads are designed to increase purchase intent and work well for clients looking to showcase new products and/or a sale event, whilst mimicking traditional social media advertising. Please note, this product is not compatible with Mac/desktop PC devices.

• Please supply a clickthrough URL for your creatives. For BBC titles, links must not contain any mention of the BBC or brand title.
  
• We recommend that each asset includes a high-quality product or lifestyle image, tagline, clear call to action and your brand logo.