Apple News

Example assets

Apple News banners

Format

Standard banners (iPhone)

Standard banners (iPad/Mac)

Double banners (iPhone)

Double banners (iPad/Mac)

Large banners (iPhone)

Large banners (iPad/Mac)

Medium rectangle (All)

Dimensions

1242 x 166 px

1536 x 132 px

1242 x 332 px

1536 x 264 px

1242 x 699 px

1536 x 864 px

950 x 750 px

Safezone

1062 x 150 px

1420 x 120 px

1062 x 300 px

1450 x 238 px

1062 x 634 px

1320 x 786 px

800 x 634 px

Max file size

500kb

Accepted file types

JPEG, PNG

Please supply a clickthrough URL for your creatives. For BBC titles, links must not contain any mention of the BBC or brand title.
We recommend that each asset includes a high-quality product or lifestyle image, tagline, clear call to action and your brand logo.

Apple-owned banner ad creatives which have been optimised to cater to the user experience in Apple News. Banners can serve either in-article or in-feed content, and include a variety of sizes across iPhone, tablet and Macs. We recommend running Apple News banners when looking to advertise on the platform as these have a great serve compatibility and are likely to produce higher levels of engagement than regular IAB banners.

Example assets

Interstitial banners

Format

Interstitial (iPad/Mac)

Interstitial (iPhone)

Dimensions

1536 x 2040 px

1242 x 2208 px

Safezone

1536 x 2048 px

1242 x 1778 px

Max file size

500kb

Accepted file types

JPEG, PNG

Please supply a clickthrough URL for your creatives. For BBC titles, links must not contain any mention of the BBC or brand title.
We recommend that each asset includes a high-quality product or lifestyle image, tagline, clear call to action and your brand logo.

High-impact ads that serve in between our publisher articles when a user is swiping from one to another in the Apple News app. These banners are designed to occupy a large proportion of the screen view, either on iPhone, tablet or Mac PC.

Apple News social display

Format

Standard

Medium

Dimensions

1080 x 1080 px

1280 x 720 px

Minimum

3 cards min, 12 cards max

Maximum

25 characters min, 50 characters max

Accepted file types

JPEG, PNG

Please supply a clickthrough URL for your creatives. For BBC titles, links must not contain any mention of the BBC or brand title.
We recommend that each asset includes a high-quality product or lifestyle image, tagline, clear call to action and your brand logo.

Example assets

An Apple News-compatible version of our social display offering which serves a carousel of up to 12 images in-article or in-feed, with a short caption and a call-to-action button. These ads work well for clients looking to showcase a selection of focused brand imagery and/or an event to users in a format that mimics traditional social media advertising. Please note, this product is not compatible with Mac/desktop PC devices.

Apple News shoppable card

Format

Standard

Medium

Dimensions

1080 x 1080 px

1280 x 720 px

Minimum

3 cards min, 12 cards max

Maximum

25 characters min, 50 characters max

Accepted file types

JPEG, PNG

Please supply a clickthrough URL for your creatives. For BBC titles, links must not contain any mention of the BBC or brand title.
We recommend that each asset includes a high-quality product or lifestyle image, tagline, clear call to action and your brand logo.

Example assets

An Apple News-compatible version of our shoppable card offering which serves a carousel of up to 12 products in-article or in-feed, featuring high-res imagery with an accompanying product name and optional price information as well as a call-to-action button with unique click-through links to each external product purchase page. These ads are designed to increase purchase intent and work well for clients looking to showcase new products and/or a sale event, whilst mimicking traditional social media advertising. Please note, this product is not compatible with Mac/desktop PC devices.

For any queries, please contact our AdOps team via digitaladops@ourmedia.co.uk
or your assigned Project Manager.

All advertisements are subject to approval prior to start of campaign. Our Media reserves the right to refuse any advertisements that do not comply with specification laid out in this document.

Apple News

Example assets

Apple News banners

Format

Standard banners (iPhone)

Standard banners (iPad/Mac)

Double banners (iPhone)

Double banners (iPad/Mac)

Large banners (iPhone)

Large banners (iPad/Mac)

Medium rectangle (All)

Dimensions

1242 x 166 px

1536 x 132 px

1242 x 332 px

1536 x 264 px

1242 x 699 px

1536 x 864 px

950 x 750 px

Safezone

1062 x 150 px

1420 x 120 px

1062 x 300 px

1450 x 238 px

1062 x 634 px

1320 x 786 px

800 x 634 px

Max file size

500kb

Accepted file types

JPEG, PNG

Please supply a clickthrough URL for your creatives. For BBC titles, links must not contain any mention of the BBC or brand title.
We recommend that each asset includes a high-quality product or lifestyle image, tagline, clear call to action and your brand logo.

Apple News banners

Format

Standard banners (iPhone)

1242 x 166 px Max 500kb

Standard banners (iPad/Mac)

Double banners (iPhone)

Double banners (iPad/Mac)

Large banners (iPhone)

Large banners (iPad/Mac)

Medium rectangle (All)

Dimensions

1242 x 166 px

1536 x 132 px

1242 x 332 px

1536 x 264 px

1242 x 699 px

1536 x 864 px

950 x 750 px

Safezone

1062 x 150 px

1420 x 120 px

1062 x 300 px

1450 x 238 px

1062 x 634 px

1320 x 786 px

800 x 634 px

Max file size

500kb

Accepted file types

JPEG, PNG

Please supply a clickthrough URL for your creatives. For BBC titles, links must not contain any mention of the BBC or brand title.
We recommend that each asset includes a high-quality product or lifestyle image, tagline, clear call to action and your brand logo.

Example assets

Interstitial banners

Format

Interstitial (iPad/Mac)

Interstitial (iPhone)

Dimensions

1536 x 2040 px

1242 x 2208 px

Safezone

1536 x 2048 px

1242 x 1778 px

Max file size

500kb

Accepted file types

JPEG, PNG

Please supply a clickthrough URL for your creatives. For BBC titles, links must not contain any mention of the BBC or brand title.
We recommend that each asset includes a high-quality product or lifestyle image, tagline, clear call to action and your brand logo.

Apple News carousel

Format

Apple carousel (standard)

Apple carousel (medium)

Dimensions

1080 x 1080 px

1280 x 720 px

Minimum

3 cards min, 12 cards max

Maximum

25 characters min, 50 characters max

Accepted file types

JPEG, PNG

Please supply a clickthrough URL for your creatives. For BBC titles, links must not contain any mention of the BBC or brand title.
We recommend that each asset includes a high-quality product or lifestyle image, tagline, clear call to action and your brand logo.

Example assets

Apple-owned carousel product which serves a sliding display of up to 12 images in-article or in-feed, with a short caption and a call-to-action button. These ads are specific to Apple News and work well for clients looking to showcase a product, event, or selection of focused imagery to users in a format that mimics traditional social media advertising. Please note, this product is not compatible with Mac/desktop PC devices.

For any queries, please contact our AdOps team via onlineads@ourmedia.co.uk
or your assigned Project Manager.

All advertisements are subject to approval prior to start of campaign. Our Media reserves the right to refuse any advertisements that do not comply with specification laid out in this document.