Editorial newsletter ads are placed within an editorial email promoting brand content, usually sent weekly. This format includes a half MPU, a standard MPU and an advertorial section comprising of 80-100 words, accompanied by a 300 x 300 image. Similar to banner advertising, we strongly recommend using relevant imagery and incorporating clear call to actions to drive engagement and encourage interaction with the content.
MPU
Half MPU
Image
Copy
300 x 250px
300x150px
300x300px
80-100 words including headline and CTA
50kb
30kb
50mb
JPG, PNG, GIF, HTML5
JPG, PNG, GIF, HTML5
JPG, PNG, GIF, HTML5
- We recommend that the MPU and HMPU includes a high-quality product or lifestyle image, tagline, clear call to action and your brand logo, while the 300 x 300px image does not contain any text.
- Please supply a clickthrough URL for your creatives. For BBC titles, links must not contain any mention of the BBC or brand title.
MPU
Example assets
Half MPU
300x300 image
For any queries, please contact our AdOps team via onlineads@ourmedia.co.uk
or your assigned Project Manager.
All advertisements are subject to approval prior to start of campaign. Our Media reserves the right to refuse any advertisements that do not comply with specification laid out in this document.
For any queries, please contact our AdOps team via digitaladops@ourmedia.co.uk
or your assigned Project Manager.
All advertisements are subject to approval prior to start of campaign. Our Media reserves the right to refuse any advertisements that do not comply with specification laid out in this document.