Butterfly Conservation
print specifications

DISPLAY

Double page spread (DPS)*

Full page

Half page horizontal

Half page vertical

Quarter page

Type

400 x 270 mm

190 x 270 mm

190 x 132 mm

93 x 270 mm

93 x 132 mm

Trim

420 x 297 mm

210 x 297 mm

210 x 145.5 mm

103 x 297 mm

–

Bleed

426 x 303 mm

216 x 303 mm

216 x 151.5 mm

109 x 303 mm

–

*DPS ADVERTS

Allow a minimum 6mm gutter on the inside spine edge and within the trim width. Important live matter should be avoided in the gutter area. Do not split letters or words over a DPS.

**If you have booked the first DPS in the magazine gutter should be 10mm (5mm per page).

ACCEPTED FILE FORMATS

PDF (preferred), EPS, TIFF and JPEG files.

We cannot accept native application documents, including Quark XPress, Adobe InDesign, Illustrator and Photoshop, or Word, Powerpoint, Publisher or Corel Draw.

PDF FILES

PDFs should be supplied as PDF 1.3 files (Acrobat 4.0 compatible). All layers and transparencies must be flattened before exporting.

Please refer to the PDF guidelines on the PPA website: www.ppa.co.uk/resource/ pass4press-download

PDFs containing layers can produce unexpected results in print. Any that are supplied to us containing layers or transparency will be automatically flattened by our PDF processing software. This may cause undesirable results for which we cannot accept liability.

DOCUMENTS / BLEED

Single full pages or fractional adverts should be supplied as separate files.

Clients supplying multiple adverts should send one file per advert.

Double page spread adverts should be supplied as a single pdf file containing two pages.

Adverts must be supplied at either bleed size (3mm of bleed should be included on all edges) or type area size. Please ensure that live matter is a minimum of 10mm away from the trim and the gutter (if supplying a DPS). Any text or graphics that are outside this area risks being cropped off when the page is trimmed by the printer.

If your advert is not supplied to our size specifications but is within a 5% tolerance, then we will automatically re-size the advert without asking you. We cannot accept liability for undesired results. If the size of your advert is not within tolerance, we may try to resize your advert, or you will be asked to resupply the file at the correct size. If bleed is not present you will be asked to re-supply or, depending on the design of the advert, we may add bleed for you.

RESOLUTION

All colour and greyscale images should be 300dpi at final size.

Supplying images at a lower resolution can lead to a loss of quality. We check for low resolution images but we can’t accept liability for quality issues if you are unable to correct.

COLOURS

All colours must be set to CMYK only with no embedded profiles.

Total ink coverage should be no more than 300%

To create a rich, ‘Super Black’, use 20C 20M 20Y 100K.

RGB, Pantone, Lab or Spot colours will be converted to CMYK automatically by our software and we cannot accept liability for undesirable colour shifts.

KNOCKOUT / OVERPRINT

Ensure knockout and overprint are set correctly in the source application document. These settings will be present in the PDF generated from the application file and will be honoured in print. All white matter should be set to knockout and not overprint.

Our Media cannot accept liability where an advert appears incorrectly in print and the fault is shown to originate from the application file.

FONTS

All fonts must be embedded in the document. We cannot use client supplied fonts because of licensing restrictions.

If you are supplying an EPS file then please ensure that all fonts have been converted to paths or outlines before saving. If fonts aren’t embedded in the document we will ask you to re-supply the file.

FILE TRANSFER

We can receive files via email or file transfer.

We can accept files up to 7MB over email.

Alternatively, if your file is larger than 7MB, send your files to your Ad Ops Executive’s email address using a file transfer website, or ask for access to use the Our Media FTP. 

• The ad is in one of these formats: PDF, JPEG, TIFF, EPS
• Dimensions are correct
• 3mm of bleed on each side if the ad is set to a trim size
• All images are in CMYK
• All images are 300dpi or higher
• All fonts are embedded or outlined
• Any transparency is flattened at high resolution

What we do

Our team of professional designers can create an advert for you, with your input, from elements that you supply. With many years of experience, our team are well placed to help you achieve what you want from your booking.

What to supply

• Any images to be included at high resolution (at least 300dpi at final size)
• Logos either as a vector graphic or at least 300dpi at final size
• All text
• All contact details to be included
• Any preferred colours or font styles

What to think about

Are you aiming to establish your business and get your name out there? Do you want to promote services or a specific product, highlight a special offer, or a combination of these? Think about what text to include – use language that will appeal to the reader. Bear in mind that a cluttered advert is harder to read – work on a rule of less is more.

Please outline how you would like the advert to appear. Do you have a specific idea in mind? Does your company have an established identity and website to reflect in your advertisement? Which adverts have caught your eye in the magazine previously?

If you have any queries, get in touch with your Ad Ops Executive.

ACCEPTED FILE FORMATS

PDF (preferred), EPS, TIFF and JPEG files.

We cannot accept native application documents, including Quark XPress, Adobe InDesign, Illustrator and Photoshop, or Word, Powerpoint, Publisher or Corel Draw.

PDF FILES

PDFs should be supplied as PDF 1.3 files (Acrobat 4.0 compatible). All layers and transparencies must be flattened before exporting.

Please refer to the PDF guidelines on the PPA website: www.ppa.co.uk/resource/ pass4press-download

PDFs containing layers can produce unexpected results in print. Any that are supplied to us containing layers or transparency will be automatically flattened by our PDF processing software. This may cause undesirable results for which we cannot accept liability.

DOCUMENTS / BLEED

Single full pages or fractional adverts should be supplied as separate files.

Clients supplying multiple adverts should send one file per advert.

Double page spread adverts should be supplied as a single pdf file containing two pages.

Adverts must be supplied at either bleed size (3mm of bleed should be included on all edges) or type area size. Please ensure that live matter is a minimum of 10mm away from the trim and the gutter (if supplying a DPS). Any text or graphics that are outside this area risks being cropped off when the page is trimmed by the printer.

If your advert is not supplied to our size specifications but is within a 5% tolerance, then we will automatically re-size the advert without asking you. We cannot accept liability for undesired results. If the size of your advert is not within tolerance, we may try to resize your advert, or you will be asked to resupply the file at the correct size. If bleed is not present you will be asked to re-supply or, depending on the design of the advert, we may add bleed for you.

RESOLUTION

All colour and greyscale images should be 300dpi at final size.

Supplying images at a lower resolution can lead to a loss of quality. We check for low resolution images but we can’t accept liability for quality issues if you are unable to correct.

COLOURS

All colours must be set to CMYK only with no embedded profiles.

Total ink coverage should be no more than 300%

To create a rich, ‘Super Black’, use 20C 20M 20Y 100K.

RGB, Pantone, Lab or Spot colours will be converted to CMYK automatically by our software and we cannot accept liability for undesirable colour shifts.

KNOCKOUT / OVERPRINT

Ensure knockout and overprint are set correctly in the source application document. These settings will be present in the PDF generated from the application file and will be honoured in print. All white matter should be set to knockout and not overprint.

Our Media cannot accept liability where an advert appears incorrectly in print and the fault is shown to originate from the application file.

FONTS

All fonts must be embedded in the document. We cannot use client supplied fonts because of licensing restrictions.

If you are supplying an EPS file then please ensure that all fonts have been converted to paths or outlines before saving. If fonts aren’t embedded in the document we will ask you to re-supply the file.

FILE TRANSFER

We can receive files via email or file transfer.

We can accept files up to 7MB over email.

Alternatively, if your file is larger than 7MB, send your files to your Ad Ops Executive’s email address using a file transfer website, or ask for access to use the Our Media FTP. 

• The ad is in one of these formats: PDF, JPEG, TIFF, EPS
• Dimensions are correct
• 3mm of bleed on each side if the ad is set to a trim size
• All images are in CMYK
• All images are 300dpi or higher
• All fonts are embedded or outlined
• Any transparency is flattened at high resolution

What we do

Our team of professional designers can create an advert for you, with your input, from elements that you supply. With many years of experience, our team are well placed to help you achieve what you want from your booking.

What to supply

• Any images to be included at high resolution (at least 300dpi at final size)
• Logos either as a vector graphic or at least 300dpi at final size
• All text
• All contact details to be included
• Any preferred colours or font styles

What to think about

Are you aiming to establish your business and get your name out there? Do you want to promote services or a specific product, highlight a special offer, or a combination of these? Think about what text to include – use language that will appeal to the reader. Bear in mind that a cluttered advert is harder to read – work on a rule of less is more.

Please outline how you would like the advert to appear. Do you have a specific idea in mind? Does your company have an established identity and website to reflect in your advertisement? Which adverts have caught your eye in the magazine previously?

If you have any queries, get in touch with your Ad Ops Executive.