The top takeover is a high impact, cross-device (serving over desktop, tablet and mobile) option that displays in the premium top slots of the page, ensuring a brand’s message is the first thing users see and engage with.
Format
Skin
Billboard
MPU
DMPU
Max file size
100mb
70kb
50kb
70kb
Accepted file types
PSD
JPG, PNG, GIF, HTML5
JPG, PNG, GIF, HTML5
JPG, PNG, GIF, HTML5
- Please supply a clickthrough URL for your creatives. For BBC titles, links must not contain any mention of the BBC or brand title.
- We recommend that each asset includes a high-quality product or lifestyle image, tagline, clear call to action and your brand logo.
- For information on supplying third party tags, please click here.
MPU
Billboard



Example assets
DMPU
Leaderboard

Mobile banner

Tablet
Format
MPU
DMPU
Leaderboard
Dimensions
300 x 250px
300 x 600px
728 x 90px
Max file size
70kb
50kb
50kb
Accepted file types
JPG, PNG, GIF, HTML5
JPG, PNG, GIF, HTML5
JPG, PNG, GIF, HTML5
Desktop
Format
MPU
DMPU
Mobile banner
Dimensions
300 x 250px
300 x 600px
320 x 50px
Max file size
50kb
70kb
25kb
Accepted file types
JPG, PNG, GIF, HTML5
JPG, PNG, GIF, HTML5
JPG, PNG, GIF, HTML5
Mobile
Cross-device formats are recommended to maximise scale and reach. However, single-device serves are possible, and specs will be clarified upon booking as needed.
Assets to be supplied
Top Takeover
Format
Skin
Billboard
MPU
DMPU
Mobile banner
Max file size
100mb
70kb
50kb
70kb
25kb
Accepted file types
PSD
JPG, PNG, GIF, HTML5
JPG, PNG, GIF, HTML5
JPG, PNG, GIF, HTML5
JPG, PNG, GIF, HTML5
- Please supply a clickthrough URL for your creatives. For BBC titles, links must not contain any mention of the BBC or brand title.
- We recommend that each asset includes a high-quality product or lifestyle image, tagline, clear call to action and your brand logo.
- For information on supplying third party tags, please click here.
MPU
DMPU
Mobile banner
Example assets
Billboard
Leaderboard





Previous takeover examples





For any queries, please contact our AdOps team via digitaladops@ourmedia.co.uk
or your assigned Project Manager.
All advertisements are subject to approval prior to start of campaign. Our Media reserves the right to refuse any advertisements that do not comply with specification laid out in this document.

Banner ads can be either static or dynamic, designed to be strategically placed in order to capture the attention of consumers. These ads serve as an effective means for your brand to increase visibility, promote your identity and drive traffic to your website. By incorporating compelling imagery and clear call to actions, banner advertising can engage viewers and encourage them to take the next step, whether that's exploring a product, signing up for a service or making a purchase.
IAB banners
Format
Skin
Billboard
MPU
DMPU
Leaderboard
Mobile banner
Max file size
100mb
70kb
50kb
70kb
50kb
25kb
Accepted file types
PSD
JPG, PNG, GIF, HTML5
JPG, PNG, GIF, HTML5
JPG, PNG, GIF, HTML5
JPG, PNG, GIF, HTML5
JPG, PNG, GIF, HTML5
- Please supply a clickthrough URL for your creatives. For BBC titles, links must not contain any mention of the BBC or brand title.
- We recommend that each asset includes a high-quality product or lifestyle image, tagline, clear call to action and your brand logo.
- For information on supplying third party tags, please click here.
Takeover
Format
Skin
Billboard
MPU
DMPU
Mobile banner
Max file size
100mb
70kb
50kb
70kb
25kb
Accepted file types
PSD
JPG, PNG, GIF, HTML5
JPG, PNG, GIF, HTML5
JPG, PNG, GIF, HTML5
JPG, PNG, GIF, HTML5
- Please supply a clickthrough URL for your creatives. For BBC titles, links must not contain any mention of the BBC or brand title.
- We recommend that each asset includes a high-quality product or lifestyle image, tagline, clear call to action and your brand logo.
- For information on supplying third party tags, please click here.
MPU
DMPU
Mobile banner
Example assets
Billboard
Leaderboard





Previous takeover examples



For any queries, please contact our AdOps team via onlineads@ourmedia.co.uk
or your assigned Project Manager.
All advertisements are subject to approval prior to start of campaign. Our Media reserves the right to refuse any advertisements that do not comply with specification laid out in this document.

